Highlight #1

Describe a key feature that sets you apart, solves a problem, or adds value to your users.

Highlight #2

Describe a key feature that sets you apart, solves a problem, or adds value to your users.

Highlight #3

Describe a key feature that sets you apart, solves a problem, or adds value to your users.

About the course

Use this to describe your product. Speak directly to your audience, address their challenges, and show them how your product provides a solution to their problems. Consider what might be holding your target audience back, and tackle those potential concerns upfront. Make sure you clearly state the practical benefits your audience will gain from your product. Share a glimpse of your expertise or the special approach that sets your product apart from the rest. Don’t forget to add a clear and simple call-to-action so that your audience knows exactly how and where to sign up!

Your Name

Introduce yourself to your audience. How did you become an expert in your field? What challenges did you face on your way to success? How did you overcome them? Why are you excited to share your knowledge? What is your biggest goal with regards to teaching?

Curriculum

40 Chapters · 93 Lessons

  1. 1

    Модуль 1. Вводный

    1. (Included in full purchase)

      Как будем учиться

    2. (Included in full purchase)

      Вводная

    3. (Included in full purchase)

      Давайте познакомимся

    4. (Included in full purchase)

      Обзор фреймворка

    5. (Included in full purchase)

      Пример: Шоурил Muse Group, часть 1

    6. (Included in full purchase)

      Пример: Шоурил Muse Group, часть 2

    7. (Included in full purchase)

      Пример: Шоурил Райффайзен Банка

    8. (Included in full purchase)

      Вебинар №1: Знакомство

  2. 2

    Модуль 2. Потребности

    1. (Included in full purchase)

      Обзор модуля

  3. 3

    Инструмент 1. Цели бизнеса

    1. (Included in full purchase)

      Цели бизнеса

    2. (Included in full purchase)

      Домашнее задание: Цели бизнеса

    3. (Included in full purchase)

      Шаблон: Цели бизнеса

  4. 4

    Инструмент 2. Светофор потребностей

    1. (Included in full purchase)

      Светофор потребностей

    2. (Included in full purchase)

      Домашнее задание: Светофор потребностей

    3. (Included in full purchase)

      Шаблон: Светофор потребностей

    4. (Included in full purchase)

      Шаблон: Опрос пользователей

  5. 5

    Итоги Модуля 2

    1. (Included in full purchase)

      Вебинар №2: Итоги модуля «Потребности»

    2. (Included in full purchase)

      Обратная связь

  6. 6

    Модуль 3. Платформа

    1. (Included in full purchase)

      Обзор модуля

  7. 7

    Инструмент 3. Платформа бренда

    1. (Included in full purchase)

      Платформа бренда

    2. (Included in full purchase)

      Домашнее задание: Платформа бренда

    3. (Included in full purchase)

      Шаблон: Платформа бренда

  8. 8

    Инструмент 4. Визуальная метафора

    1. (Included in full purchase)

      Визуальная метафора

    2. (Included in full purchase)

      Домашнее задание: Визуальная метафора

    3. (Included in full purchase)

      Шаблон: Визуальная метафора

  9. 9

    Инструмент 5. Архитектура бренда

    1. (Included in full purchase)

      Архитектура бренда

    2. (Included in full purchase)

      Шаблон: Архитектура бренда

  10. 10

    Инструмент 6. Анализ конкурентов

    1. (Included in full purchase)

      Анализ конкурентов

    2. (Included in full purchase)

      Шаблон: Анализ конкурентов

  11. 11

    Инструмент 7. Бриф

    1. (Included in full purchase)

      Бриф

    2. (Included in full purchase)

      Домашнее задание: Бриф

    3. (Included in full purchase)

      Шаблон: Бриф

    4. (Included in full purchase)

      Бонусный шаблон: Бриф (Google Doc)

  12. 12

    Итоги Модуля 3

    1. (Included in full purchase)

      Вебинар №3: Итоги модуля «Платформа»

  13. 13

    Модуль 4. Принципы и характер

    1. (Included in full purchase)

      Обзор модуля

  14. 14

    Инструмент 8. Характер бренда

    1. (Included in full purchase)

      Характер бренда

    2. (Included in full purchase)

      Домашнее задание: Характер бренда

    3. (Included in full purchase)

      Шаблон: Характер бренда

  15. 15

    Инструмент 9. Принципы дизайна

    1. (Included in full purchase)

      Принципы дизайна

    2. (Included in full purchase)

      Шаблон: Принципы дизайна

  16. 16

    Инструмент 10. Ключевые атрибуты бренда

    1. (Included in full purchase)

      Ключевые атрибуты бренда

    2. (Included in full purchase)

      Домашнее задание: Ключевые атрибуты бренда

    3. (Included in full purchase)

      Шаблон: Ключевые атрибуты бренда

  17. 17

    Итоги Модуля 4

    1. (Included in full purchase)

      Вебинар №4: Итоги модуля «Принципы и характер»

  18. 18

    Модуль 5. Приземление

    1. (Included in full purchase)

      Обзор модуля

  19. 19

    Инструмент 11. Карта точек контакта с брендом

    1. (Included in full purchase)

      Карта точек контакта с брендом

    2. (Included in full purchase)

      Домашнее задание: Карта точек контакта с брендом

    3. (Included in full purchase)

      Шаблон: Карта точек контакта с брендом

  20. 20

    Инструмент 12. Адаптивный логотип

    1. (Included in full purchase)

      Адаптивный логотип

    2. (Included in full purchase)

      Шаблон: Адаптивный логотип

  21. 21

    Инструмент 13. Конструктор иллюстраций

    1. (Included in full purchase)

      Конструктор иллюстраций

    2. (Included in full purchase)

      Шаблон: Конструктор иллюстраций

  22. 22

    Инструмент 14. ИИ-генерация

    1. (Included in full purchase)

      ИИ-генерация

    2. (Included in full purchase)

      Шаблон: ИИ-генерация

  23. 23

    Инструмент 15. Иконки

    1. (Included in full purchase)

      Иконки

    2. (Included in full purchase)

      Шаблон: Иконки

  24. 24

    Инструмент 16. Анимация

    1. (Included in full purchase)

      Анимация

    2. (Included in full purchase)

      Шаблон: Анимация

  25. 25

    Инструмент 17. Звуковой брендинг

    1. (Included in full purchase)

      Звуковой брендинг

    2. (Included in full purchase)

      Шаблон: Звуковой брендинг

  26. 26

    Инструмент 18. Тактильная (haptic) обратная связь

    1. (Included in full purchase)

      Тактильная (haptic) обратная связь

    2. (Included in full purchase)

      Шаблон: Haptik

  27. 27

    Итоги Модуля 5

    1. (Included in full purchase)

      Вебинар №5: Итоги модуля «Приземление»

  28. 28

    Модуль 6. Организационная способность

    1. (Included in full purchase)

      Обзор модуля

  29. 29

    Инструмент 19. Дизайн-система

    1. (Included in full purchase)

      Дизайн-система. Часть 1

    2. (Included in full purchase)

      Дизайн-система. Часть 2

    3. (Included in full purchase)

      Дизайн-система. Часть 3

    4. (Included in full purchase)

      Шаблон: Дизайн-система

  30. 30

    Инструмент 20. Живой бренбдук

    1. (Included in full purchase)

      Живой брендбук

    2. (Included in full purchase)

      Шаблон: Живой брендбук

  31. 31

    Инструмент 21. Планирование

    1. (Included in full purchase)

      Планирование

    2. (Included in full purchase)

      Шаблон: Планирование

  32. 32

    Инструмент 22. Команда

    1. (Included in full purchase)

      Команда

    2. (Included in full purchase)

      Домашнее задание: Команда

    3. (Included in full purchase)

      Шаблон: Команда

  33. 33

    Итоги Модуля 6

    1. (Included in full purchase)

      Вебинар №6: Итоги модуля «Организационная способность»

  34. 34

    Модуль 7. Жизненный цикл

    1. (Included in full purchase)

      Обзор модуля

  35. 35

    Инструмент 23. Карта покрытия

    1. (Included in full purchase)

      Карта покрытия

    2. (Included in full purchase)

      Домашнее задание: Карта покрытия

    3. (Included in full purchase)

      Шаблон: Карта покрытия

  36. 36

    Инструмент 24. Концепт-карты

    1. (Included in full purchase)

      Концепт-кары

    2. (Included in full purchase)

      Домашнее задание: Концепт-кары

    3. (Included in full purchase)

      Шаблон: Концепт-кары

  37. 37

    Инструмент 25. Шоурил

    1. (Included in full purchase)

      Шоурил

    2. (Included in full purchase)

      Шаблон: Шоурил

  38. 38

    Инструмент 26. Стратегическая сессия

    1. (Included in full purchase)

      Стратегическая сессия

    2. (Included in full purchase)

      Шаблон: Стратегическая сессия

  39. 39

    Итоги Модуля 7

    1. (Included in full purchase)

      Вебинар №7: Итоги модуля «Жизненный цикл»

  40. 40

    Модуль 8. Стратегия

    1. (Included in full purchase)

      Стратегия

    2. (Included in full purchase)

      Подготовка к защитам

    3. (Included in full purchase)

      Шаблон: Стратегия

    4. (Included in full purchase)

      Выводы

    5. (Included in full purchase)

      Вебинар №8: Защита стратегий

What people are saying

Testimonials build trust — fast. Edit this section to show how your product is making a difference and help your audience purchase with confidence.

”
Text-only testimonials are quick to scan and can highlight the value of your product at a glance.
Jessica L.

Las Vegas, NV

The combination of text and imagery make the testimonial feel more personal and credible.
Ashley T.

Working mom

”
Finally, a handbook that makes photography feel simple! It covers everything from camera settings to post-processing in a way that actually makes sense.
Anna W.

Amateur photographer

Add a clear and direct call-to-action

Seal the deal with a bit more content that supports the main call to action.

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